Brand Resources
Our Logo
Our primary logo consists of a logo symbol, the C, with Carnegie Science set as a logotype at the center, reflecting our unified scientific community working together to advance bold ideas and groundbreaking discoveries. The circular shape also represents how we explore science across scales, from the microscopic to telescopic. Our logotype is customized and rendered to convey our gravitas and bold approach to science.
Only Carnegie Science partners and employees may use our logos. Others seeking to use the Carnegie Science identity must get permission by writing communications@caregiescience.edu. The primary and division logos are available for download as an EPS and PNG files in black and white. Modifications to the logo are prohibited.
We ask that partners update their logos in new materials going forward and online if it is reasonably easy to do so.
Like what you see? Join the Conversation!
The new brand is officially here—now let’s spread the word!
Example Posts:
- Exciting news from @CarnegieScience! Their bold new brand identity reflects their commitment to pushing the boundaries of discovery and advancing knowledge. #CarnegieBrandReveal
- Impressed by @CarnegieScience's refreshed brand identity! As they continue to shape the future of science, their dynamic new look mirrors their dedication to answering big questions about life, planets, and the universe. Excited to follow their journey of exploration! #CarnegieBrandReveal
Posting Tips:
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Use the #CarnegieScienceReveal hashtag to generate visibility and engagement.
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Tag @CarnegieScience so we can share your posts.
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Include a link to the public announcement: https://carnegiescience.edu/bold-boundless-wondrous-carnegie-science-launches-new-visual-identity
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Feel free to personalize the content to reflect your own perspective and connection to Carnegie Science.
Brand Messaging
To advance investigation, research, and discovery, and apply that knowledge for the improvement of humankind.
Bold Inquiry: We bring together scientists with the curiosity and tenacity to ask and answer the biggest questions of our time.
Freedom and Flexibility: We empower scientists with the freedom and flexibility to explore new areas of investigation and expand the frontiers of knowledge.
Transformational Discoveries: We share and scale knowledge with the broader scientific community to fuel discovery and drive humanity forward.
Founded in 1902, Carnegie Science is an independent research institution that pursues scientific breakthroughs to transform our understanding of life, planets, and the universe. Carnegie Science researchers ask and answer the biggest questions of our time, defining new areas of study and leading bold investigations in the life and environmental sciences, Earth and planetary science, and astronomy and astrophysics. Building on more than a century of groundbreaking discovery, Carnegie Science advances basic science to expand the frontiers of knowledge for all. To learn more, visit http://carnegiescience.edu.
After years of using the name casually in our communications and day-to-day life, we are officially "Carnegie Science!"
Note: We are still the Carnegie Institution of Washington on legal documents.
- Organization Name: Carnegie Science
- Do not use “Carnegie Institution for Science”, “Carnegie Institution”, or "Carnegie Institution of Washington."
- Do not use “Carnegie Institution for Science”, “Carnegie Institution”, or "Carnegie Institution of Washington."
- Legal Name: Carnegie Institution of Washington
- We only use the legal name when required on official legal documents and forms.
- We only use the legal name when required on official legal documents and forms.
- Divisions:
- Carnegie Science Biosphere Sciences and Engineering
- Carnegie Science Earth and Planets Laboratory
- Carnegie Science Observatories
- On the first mention, include “Carnegie Science” before the full division name. On the second mention you may use just the division name or abbreviation
